Last updated: 11 October 2026
Who we are
HolaReply is made and sold by SEO Agency Inc, trading as SEO Audit Software (“we”, “us”). These terms apply to the HolaReply WordPress plugin (Free, Pro and Business), to HolaReply for any website and its Desk at app.holareply.com, to holareply.com, and to the licences and plans bought from us. HolaReply for Shopify has its own terms.
The software and your licence
HolaReply is released under the GNU General Public License, version 2 or later. The GPL governs the software itself: you may use, study, change and share it.
A Pro or Business licence is paid once and gives you the Pro or Business plugin for the number of websites you buy (1, 5 or 25), for as long as you use it, with updates, new features and support for one year from the purchase. You can move a licence from one site to another from your account.
After that year the plugin keeps working on your sites with everything you bought, and security fixes continue.
Buying and renewing
Prices are in USD, paid once, by package and number of websites, as shown on the pricing page at the time of purchase.
A licence is a single payment: nothing renews or is charged again automatically. Plans for any website are subscriptions and renew; see HolaReply for any website below.
Payments are taken by one of two processors, whichever you choose at checkout:
- PayPro Global — PayPro Global, Inc. acts as reseller and merchant of record for these orders: it takes the payment, charges any sales tax or VAT, and issues the invoice. Its own terms of sale also apply.
- PayPal — the payment is received by SEO Audit Software through PayPal. PayPal’s own terms apply to the payment.
Your card or bank statement will show SEO AUDIT SOFTWARE or PAYPRO GLOBAL. Both are us.
Refunds
Every purchase comes with a 14-day money-back guarantee: ask within 14 days of a payment and we refund it in full. See the refund policy for details.
HolaReply for any website
HolaReply for any website is a service we run: the chat on your website, the reading of its public pages and the Desk where your team works. You can use it on a website you run once you have proved it is yours with the meta tag we give you.
- Free trial. Each website gets one 7-day free trial with everything in Pro. No card is needed and nothing is charged unless you choose a plan.
- Plans. Pro and Business are subscriptions, monthly or yearly, at the prices shown in the Desk and on the pricing page when you subscribe. They renew automatically at the end of each period until you cancel. PayPro Global sells them as merchant of record, as above.
- Cancelling. Cancel any time from the link in your PayPro Global receipt, or ask us. The plan then runs to the end of the period you paid for and does not renew.
- AI conversations. Each plan includes a number of AI conversations a month with HolaReply AI. When they are used up, the chat offers your enquiry form instead until the next month; nothing extra is charged. With your own AI key, nothing is counted.
- Price changes. We tell you by email at least 30 days before a new price applies to your next renewal.
- Your data. Your website’s content, its conversations and enquiries are yours. We process your visitors’ personal data for you, as your processor, under our data processing addendum. They are kept until you delete them, or for the period you choose in the Desk; ask us and we delete your website and its data.
- Fair use. We may pause the chat of a website that is used to attack, spam or overload the service, or that you have no right to use, and we will tell you why.
Your AI key and your AI costs
HolaReply uses an AI provider account that you control (such as Google Gemini) with your own key. The provider bills you directly under its own terms. We do not charge per message and we are not responsible for the provider’s prices, limits or availability.
HolaReply AI credits
Instead of your own key, you can buy HolaReply AI credits. One credit is one question sent to the AI by your site, whether or not the AI finds the answer on your pages; indexing your site is included up to 20,000 page sections a month, and beyond that 50 sections use one credit. Credits are valid for 12 months from purchase, are not transferable to another person, and have no cash value. Prices for new purchases may change; credits already bought are always honoured.
The service passes your site’s questions, with personal details already removed on your site, to Google’s Gemini API. You must not use it for anything Google’s Gemini API terms prohibit, to build a competing AI service, or to send anything other than your site’s visitor questions and its own content. We may suspend a credit key that is used this way or that puts the service at risk, and refund its unused credits.
Your responsibilities
- Only let HolaReply read websites and content you own or are allowed to use.
- Tell your visitors about the chat in your own privacy policy — HolaReply suggests text you can use.
- Check what the assistant says on your site. It answers only from your content (except ideas in Idea mode, below), but you remain responsible for that content.
- Do not use HolaReply for anything unlawful, or to send spam.
AI answers
Answers are written by an AI model from your content. HolaReply is designed to answer only from that content and to say when it does not know, but AI can still be wrong. You are responsible for your content being correct and for checking important information. HolaReply is not designed for emergency, medical, legal or financial advice, or for decisions with legal effects on your visitors.
Idea mode
Idea mode is optional and off unless you turn it on. When you turn it on, you accept that the assistant may go beyond your content to create ideas, such as recipes or combinations, using the AI’s general knowledge. Ideas have no source page on your site and are not checked against your content; they are labelled as ideas for your visitors. You are responsible for the ideas your assistant gives and for checking them, and HolaReply accepts no liability for idea content.
Support
Support is given through the chat on holareply.com and the documentation, for every plan.
No warranty and limits of liability
As the GPL says, the software is provided “as is”, without warranty of any kind. To the extent the law allows, our total liability for any claim relating to HolaReply is limited to the amount you paid us for HolaReply in the twelve months before the claim (or USD 100 if you paid nothing). We are not liable for indirect or consequential losses, including lost sales or data. Nothing in these terms limits liability that cannot be limited by law.
Indemnity
To the extent the law allows, you will defend and compensate us against claims by third parties arising from your content, your website or store, the answers or ideas your assistant gives from your content or in Idea mode, or your use of HolaReply in breach of these terms or the law.
Changes
We may update these terms. The date at the top shows the latest version; changes apply to purchases and renewals after that date.
Law
These terms are governed by the laws of the place where SEO Agency Inc is registered, without regard to its conflict-of-laws rules, and disputes go to the competent courts there, unless the law of your country gives you rights that cannot be taken away.
Contact
Ask in the chat, or write to the address above.