Any website pricing

$19 a month

  • 7 days of Pro free, no card
  • Business $49 a month, 20 team members
  • A year costs ten months
Start free trial See any-website pricing
Shopify pricing

Free to start

  • Pro $19, Business $49 a month
  • Billed by Shopify, 7-day trial
  • Coming soon to the App Store
Get notified See Shopify pricing
WordPress pricing

$59 once

  • Free plugin, no time limit
  • Business $99 once, 20 team members
  • A year of updates included
Download free See WordPress pricing

White Label AI Chatbot

For agencies and their clients

Sell an AI chatbot under your own brand with HolaReply Business: your name instead of ours, on any website from $49 a month or on WordPress, paid once.

For agencies · Business

Sell AI chatbots under your own brand.

Put HolaReply on your clients’ sites as your product — your name, your logo, your links. Your clients and their visitors never see ours.

  • Your name instead of ours in HolaReply Desk, the inbox your client’s team uses every day, on any website, WordPress and the Shopify app (coming soon).
  • On WordPress, your product name in the dashboard menu, the plugin list and every email.
  • Your “Powered by” link in the chat — or none at all.
  • Settings locked for clients — they keep conversations, leads and the Desk, and can’t change what you set up.
On any website, Business is $49 a month. On WordPress, $259 founding price (regular $349), paid once, covers 25 client sites — about $10 a site. You set your own price.
Brightline Assist— in your client’s dashboard menu
Chat footer: Powered by Brightline Digital

How it works

Your own AI chatbot product in three steps.

Choose Business and install

On any website, choose Business for each client site and add it with one line of code. On WordPress, a Business licence covers 1, 5 or 25 sites: install HolaReply Pro on each client site and activate the same key (how).

Brand it

On WordPress, in Settings → Branding → White label, set your product name, agency name and website, logo, menu icon and support link. Or set them in wp-config.php for every site.

Lock and hand over

Switch on Lock settings and tick your agency users. Your client keeps conversations, leads and HolaReply Desk. You keep the settings, and charge what you like.

What’s included

Every trace of us, replaced by you.

Nothing changes until you set a product name or an agency name, so switching a site to Business changes nothing by itself.

Business

Your product name in wp-admin

The menu, screen titles and messages use your product name, with a neutral chat icon or your agency logo in the menu.

Business

Your agency in the Plugins list

The plugin row shows your product name, your agency as author and your website. Links to HolaReply are removed.

Business

Visitors never see HolaReply

The chat carries no HolaReply name. The credit is off by default; switched on, it reads “Powered by” your agency and links to your site.

Business

HolaReply Desk under your name

Your product name on the Desk and your support link in its menu. The sign-in pages end with “your product by your agency”, with your logo.

Business

Emails without our name

Enquiry emails, the weekly summary, Desk notifications and replies to visitors carry no HolaReply name or link.

Business

Settings locked for clients

Only the agency users you choose open Settings, Features, Content & index, Support and Licence. The licence key is never shown to clients.

Lock for client sites

Your client runs the sales. You keep the settings.

Switch on Lock settings and tick the administrators who work for your agency. Everyone else sees only the day-to-day screens.

Business

Only your agency users

Settings (the AI key, branding and white label), Features, Content & index, Support and Licence, in wp-admin and in the Desk’s Manage area.

Your client keeps

Overview, Conversations, Leads, Knowledge base, Reports, Saved replies and HolaReply Desk: everything they need to answer customers and close sales.

Locked on the server

Not just hidden in the menu: locked screens refuse to open and show your support link instead. You can’t lock yourself out from the screen.

Many client sites

Set your brand once, in wp-config.php.

Each line fixes that field on the site: it shows on the White label screen but can’t be changed there. The lock and agency users are set on each site.

wp-config.php

define( 'HOLAREPLY_WL_NAME', 'Acme Chat' );                    // product name
define( 'HOLAREPLY_WL_AGENCY', 'Acme Agency' );                // agency name
define( 'HOLAREPLY_WL_URL', 'https://acme.example/' );         // agency website
define( 'HOLAREPLY_WL_SUPPORT', 'https://acme.example/help/' ); // web address or email
define( 'HOLAREPLY_WL_LOGO', 'https://acme.example/logo.png' ); // logo image address

Agencies ask

Questions about white label.

Is white label available?

Yes. White label is part of HolaReply Business: on any website today, on WordPress from plugin version 0.1.2, and in the Shopify app, coming soon to the Shopify App Store. On WordPress, buy Business, activate your key on the client site and set it up in Settings → Branding → White label.

Can my client see HolaReply?

No. Your client sees your product name and agency in the dashboard menu, the screens, the Plugins list, HolaReply Desk and the emails, and visitors never see our name in the chat. With the lock on, the Settings and Licence screens, which mention our licence and AI service, open only for your agency users.

What if I get locked out?

Whoever switches the lock on is always an agency user, so you can’t lock yourself out from the screen. If you lose access anyway, add define( 'HOLAREPLY_WHITE_LABEL_UNLOCK', true ); to the site’s wp-config.php: it lifts the lock for every administrator until you remove it. It is in our docs.

Which plan includes white label?

Business. On any website it is $49 a month (pricing). On WordPress it is paid once: $129 for 1 site, $199 for 5 sites or $349 for 25 sites, with founding prices from $99 (pricing). In the Shopify app, coming soon, it is $49 a month, billed by Shopify. Pro does not include white label.

Can I charge my clients whatever I like?

Yes. You buy the Business licence; what you charge your clients is entirely up to you.

Who pays for the AI?

On any website, HolaReply AI is included in Business, with 2,500 AI conversations a month and no key. On WordPress, each site uses its own AI key, yours or your client’s: Google Gemini, OpenAI or Anthropic Claude. The provider bills that key directly, about $1.70 per 1,000 answers with Gemini Flash at Google’s prices today, and we add no per-message fees. Or use HolaReply AI credits with no key at all: $12 per 1,000 answers, $10 from 5,000.

Do my clients get updates?

Yes. On WordPress, updates appear in their WordPress dashboard under your product name, for the year of updates your licence includes.

What is not in white label yet?

Coming later: connecting WhatsApp through your own Meta app, one dashboard across all your client sites, and custom domains for the HolaReply AI service.

Your brand on every client site. Ours nowhere.