Guide

8 ecommerce chatbot examples with real, published results, and what small shops can copy

Most “chatbot examples” articles are screenshots with no results. These are eight retailers and brands whose assistants are documented in their own announcements or earnings calls, with the numbers they published, and one that walked part of it back. After each, what a small shop can take from it.

Maqsood R.Founder, HolaReply · Updated 12 October 2026 · 5 min read

The short answer

Well-documented ecommerce chatbot examples include Amazon’s shopping assistant (Rufus, now part of Alexa for Shopping), Klarna’s customer service assistant, IKEA’s “Billie”, the Zalando Assistant, Walmart’s Sparky, Lowe’s Mylow, Home Depot’s Magic Apron and H&M’s virtual assistant.
Lesson one: answer from your own product data, and help shoppers compare and decide.
Lesson two: resolve routine service questions instantly.
Lesson three: keep people for quality and complex cases.

The examples

60%more likely to complete a purchase: Amazon’s assistant users

47%of IKEA customer enquiries resolved by Billie, 2021–23

3×the conversion rate for Lowe’s online users who use Mylow

8retailers and brands below, with their published results

1. Amazon: a shopping assistant inside the store

Amazon’s assistant, launched as Rufus and merged into “Alexa for Shopping” in May 2026, helps shoppers research, compare and decide. Amazon’s CEO said on the Q3 2025 earnings call that 250 million shoppers used it that year, that users were 60% more likely to complete a purchase, and that Amazon expected more than $10 billion in annual incremental sales from it.

Lesson for a small shop: the value is in helping people decide, from your own product information: “Which of these is better for…?”, “Will it fit…?”.

2. Klarna: service at scale, and a correction

In February 2024 Klarna said its AI assistant handled 2.3 million conversations in its first month, two-thirds of its customer service chats, with resolution times falling from 11 minutes to under 2 and satisfaction on par with human agents. In May 2025 its CEO said cost had been “a too predominant evaluation factor”, the result was “lower quality”, and the company brought more human agents back.

Lesson: let the AI take the routine volume, and make sure people are easy to reach for everything else.

3. IKEA: Billie, and a new job for staff

IKEA’s owner Ingka says its assistant “Billie” resolved about 47% of customer enquiries in 2021–23, and that 8,500 call-centre co-workers were retrained as remote interior design advisers, a service that reached €1.3 billion in remote sales.

Lesson: automation frees your team for the conversations that sell.

4. Zalando Assistant: advice in the shopper’s own words

Zalando’s assistant answers fashion questions in the customer’s own words and language. It launched in all 25 of Zalando’s markets in October 2024, and Zalando said more than 2 million customers had used it by March 2025.

Lesson: answer in the shopper’s language. You don’t need 25 translated sites for that.

5. Walmart: Sparky

Walmart introduced Sparky in its app in June 2025 to summarise reviews, compare products and help plan purchases for occasions. Walmart hasn’t published usage numbers.

6. Lowe’s: Mylow for home improvement

Lowe’s launched Mylow, built with OpenAI, in March 2025 to answer home-improvement questions linked to its products. On its August 2026 earnings call, the company said online users who use Mylow convert at three times the rate, and that it had answered more than 25 million questions.

Lesson: answering “how do I…?” questions, then pointing to the right product, sells.

7. Home Depot: Magic Apron

Home Depot added Magic Apron to product pages in March 2025 for how-to help, product suggestions and review summaries; by August 2026 it said the assistant was answering “millions of questions per month”.

8. H&M: a service assistant with a human handover

H&M’s virtual assistant handles questions about orders, delivery, returns and stores, and hands over to a live agent when needed.

Lesson: a clear handover is part of the product, not an afterthought.

What these examples have in common

They answer from the retailer’s own data: products, reviews, policies, not the open internet.
They help people decide, not just find an order number.
They work in the shopper’s language.
They keep people involved for quality, judgement and exceptions, as Klarna’s correction shows.

What a small shop can copy this week

Make sure every product page states the facts people ask about: size, materials, what’s included, delivery.
Write down the answers your team gives every day: returns, delivery times, gift wrapping.
Choose an assistant that answers only from that content and shows the source.
Decide which questions always go to a person: discounts, custom orders, complaints.
Look at the questions it couldn’t answer each week, and add the answers to your site.

Try a small-shop version. The chat on this page is HolaReply, answering only from this website. Ask it to help you decide which plan fits you.

“Which plan is right for a shop with two staff?”“Can I talk to someone?”

Open the chat

Questions people ask

What is a good example of an ecommerce chatbot?

Amazon’s shopping assistant is the largest documented example: Amazon said users were 60% more likely to complete a purchase. Lowe’s Mylow and the Zalando Assistant are strong examples of product advice in the shopper’s own words.

Do ecommerce chatbots increase sales?

The retailers that published numbers say yes: Amazon and Lowe’s both reported much higher purchase or conversion rates among assistant users. Results depend on accurate answers from your own product data.

Why did Klarna bring back human agents?

Its CEO said cost had been too dominant a factor and quality suffered. The lesson is to use AI for routine volume and keep people for quality.

Can a small shop have a chatbot like these?

Yes, on a smaller scale: an assistant that answers from your products and pages, in the shopper’s language, with a handover to your team. HolaReply does this on any website with one line of code and on WooCommerce as a free plugin; a Shopify app is coming soon to the Shopify App Store.

What should an ecommerce chatbot never do?

Invent prices, stock, discounts or policies. It should answer only from your content and hand those questions to a person.

Sources

Checked on 25 September 2026. Prices and features change; tell us in the chat if something here is out of date and we will fix it.

Maqsood R.

Founder of HolaReply. He builds AI assistants that answer only from a business’s own website, and checks every fact in these guides against the products’ own pages.

More by Maqsood R. →

Big-retailer chat, sized for your shop.

One line of code on Wix, Squarespace, Webflow or any website: 7 days free, no card. Free plugin for WordPress; Shopify app coming soon.

Start your free trial →See pricing