Last updated: 11 October 2026
Who is responsible
SEO Agency Inc, trading as SEO Audit Software is responsible for personal data collected on holareply.com and when you buy a HolaReply licence.
The chat on this website
When you use the chat on holareply.com, we keep the conversation so our team can answer questions the assistant could not. Your name, email address, phone number and company name are removed from your message before any of it is sent to our AI provider, Google (Gemini API). Conversations are deleted automatically after 90 days; enquiries you send to our team are kept so we can help you.
To keep a conversation going when you move to another page, the chat stores a random conversation code in your browser’s local storage. It says nothing about you and is not used for tracking.
When you buy
Payments are handled by PayPro Global or PayPal, whichever you choose. They receive your payment details; we never see your full card number. From the order we receive your name, email address, country, the plan you bought and the order number, and we keep them to deliver your licence, send updates and renewal notices, and meet tax and accounting duties.
Your account has no password: you ask for a sign-in link by email, and opening it sets a sign-in cookie on app.holareply.com, our store and account service, for seven days. When you activate a licence, your website sends us the licence key, its address and the plugin version, and checks the licence once a day the same way; we keep the addresses so you can see and free your sites.
If your site uses HolaReply AI credits, its visitors’ questions and the matching parts of your site pass through our server on the way to Google’s Gemini API. Names, email addresses, phone numbers and company names are removed on your site before anything is sent. We keep no question or answer text: only the number of questions and the amount of text processed, per day, for billing.
Waiting lists
If you ask to be told when HolaReply for Shopify is available, we keep the email address you give (and your store or website address, if you add it) only to send you that news. We email you once when it is available, then delete your entry; you can ask us to remove it sooner at any time. It is never used for anything else or shared.
Emails
We send emails about your purchase, your licence and your support questions through our email provider, Resend. We do not send marketing emails unless you ask for them.
Services we use
- Hostinger International — hosts our servers.
- Cloudflare — delivers this website quickly and protects it; it sees your IP address and the pages you request.
- Google Gemini API — writes the chat’s answers from our website’s content; receives your question with personal details removed.
- PayPro Global and PayPal — take payments.
- Resend — sends our emails.
We do not use advertising or analytics trackers on this website, and we do not sell personal data.
The HolaReply plugin on your own site
When you install HolaReply on your website, you are responsible for your visitors’ data: conversations and enquiries are stored in your own WordPress database, not with us, and your questions go to the AI provider account you set up. The plugin removes personal details before every AI request, and deletes old conversations automatically after a period you choose (90 days by default).
HolaReply for any website and the Desk
When you add your website to HolaReply, we are your processor for your visitors’ data and the controller only of your own account details. The data processing addendum sets out the details. HolaReply for Shopify has its own privacy policy.
- Your account and team: the email addresses and names of the people who sign in to the Desk. There are no passwords: a code is emailed, and signing in sets a cookie on app.holareply.com.
- Your website’s content: the public pages it may read, from your sitemap, read as any visitor would, never behind a login and never with cookies.
- Your visitors’ conversations and enquiries: stored encrypted on our server, kept until you delete them or for the period you choose in the Desk (30, 90 or 365 days), and shown only to your team. Every time someone views them is logged.
- The AI: names, email addresses, phone numbers and company names are removed before a question is sent to the AI: Google’s Gemini API with HolaReply AI, or the provider whose key you add.
- The chat in your visitor’s browser keeps a random conversation code in local storage so the chat continues from page to page. It sets no cookies.
Your rights
You can ask us for a copy of your data, to correct it, or to delete it — except where we must keep order records for tax law. Ask in the chat. If you are in the EU or UK you may also complain to your data protection authority.
Where your data is
Our website runs on servers we rent, behind Cloudflare. Our processors may handle data outside your country, under their own safeguards.